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Are you a chameleon?

Chameleons are cool little creatures. Even if your not a reptile lover or hate lizards you still have to recognize how awesome Chameleons really are. They continue to adapt to the environment around them. We can all learn a thing or two from the little lizard that’s always changing.

You maybe asking yourself “Has Paul lost his mind? Why the hell is he talking about Chameleons on a marketing blog”? Ill get to that in a moment.

I am a huge advocate in target marketing and a believer in you can’t be everything to everybody. I have built my business and run my life on these principals ever since I became hip on them. You should do the same.

Look we all know the local Real Estate Markets around the country have all experienced a bunch of changes over the last several years. Personally I have seen tons of changes just in the last 7 months. Have you?

For example here in Las Vegas we have seen the active inventory decrease by 60% or more. People who once where raking in the dough with bank owned home sales just 2 years ago have just about gone out of business. People who helped investors at the trustee auctions are in the same boat as the REO agents.

Due to the Real Estate markets being so prone to fluctuation over the years many Agents and brokers don’t know what to do anymore. As always I am here to help.

You see we all need to take a lesson from the little chameleon that is constantly able to adapt to his environment. Each time he adapts he is able to continue to eat and protect himself despite his surroundings.

Even if you are using target marketing in your Real Estate business you can still be affected by change that you are not prepared for. For example your once profitable target market may no longer be a viable source for your business. This doesn’t mean you have to disregard the target marketing principals you have learned to use it just simply means you need to adapt and become like the chameleon who changes with the environment.

Direct response marketing in conjunction with a good target market to go after will always be a sure fire way to produce results for your Real Estate business no matter what the markets are doing.

Here are the Top 3 ways to always make sure you are in your chameleon money getting mode no matter what environment you are in.

1. Monitor your target markets activity-Be on the look out for changes in their buying patterns and available inventory this will help you know what is happening and how to adapt your efforts accordingly.
2. Reposition what you offer-Can you continue to serve the target market you are already serving in new ways that they will see as valuable. For example lets say you once where serving the REO cash buyer niche and now since there are hardly any REO’s available can you find viable properties these cash buyers are interested in that aren’t REO’s, perhaps FSBO, Short Sale or recent Flips.
3. Be an opportunity finder-Don’t seek new opportunities become an opportunity finder which means by keeping your finger on the pulse of the market and it’s direction you will be able to easily identify new trends or target markets to serve before others even recognize them.

By following the top 3 chameleon money getting tips above you should be able to continue to thrive when others are closing up shop and looking for other businesses to get into. Don’t fall victim to any circumstances just adapt like the chameleon does. This is all for now so until next time take care stay sharp.

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