Lead capture = value creation

OK here’s the deal, everyone wants to get leads online for their business, especially Real Estate agents or Realtors, but who understands what needs to happen to be able to do so.

The majority of people are under the impression that they can throw up a website online and their sales/business will skyrocket. You also have the crowd that believes that if they have enough social media accounts, fan pages, profiles ect that they will be flooded with business. This couldn’t be farther from the truth.

Yes there was a point in time that you could simply slap up a website or social media profile online and traffic would just come your way some how. What I just described was possible maybe in the mid to late 90’s but is and now its long gone. The game has changed.

Internet users are allot more savvy than they once were. They have become hip to pop ups, PPC ads, sponsored links and all the rest. What is one to do in this day and age to get themselves a lead or two? I am glad you asked. It’s back to basics.

Simply put, the jest of commerce is, person 1 gives something of value to person 2 for something person 1 deems valuable. Easy right? Wrong.

This simple way of conducting business is totally screwed up by the majority of business owners for many reasons. The most common way people screw this process up is they think they know what person 1 finds valuable when they don’t have a clue. Don’t make this mistake, ask your target market what they want before attempting to give it to them.

So in conclusion do not assume you know what your market wants ask them and then deliver it. Now when you are generating leads online you know you need to find out what your leads are looking for online and then give it to them in exchange for their contact info. Each target market will want something different so do not generalize whom you will be targeting, do your homework.

I am holding a Craigslist workshop on September 28 at 7pm pacific where I will dive deep into how any RE professional can get free leads from craigslist that convert into closed transactions. Join me for this workshop on September 28 at 7pm pacific to learn what others have tried desperately to keep from you. Here is the registration link CLICK HERE and remember that I already have half of the workshop filled so register now before I have to pull the registration link down. Thanks for stopping by and checking out today’s post and make sure you subscribe to this blog after you register for the Craigslist lead getting workshop.