If it ain't broke don't fix it

If you are into Flashy, super hyped up new and exciting breakthroughs that have just been discovered and now are being told to you, then you may not like this blog post. Leave now or forever hold your peace.

Weird way of starting off a blog post wouldn’t ya say? Well despite the dramatic language it was a basic headline. Anyone familiar with copy writing knows that the job of the headline is to get people to read the first line of copy and the first line of copies job is, you guessed it, get the reader to read the second line of copy. Simple basic principals that have worked from the beginning and will continue to work till the end of time. And that’s what I wanna talk about. Basic principals.

I know everyone likes new exciting stuff whether in marketing or in life period, humans are just wired that way.  The key to being successful in today’s world of high tech gadgets and gizmos is to utilize new technologies while implementing basic marketing principals. Sounds simple right?

Yes my philosophy is simple but how many of you actually understand it? Here is a simple example of what I am talking about. The internet would be considered a new flashy gadget in my opinion, especially when you consider RE as a profession, so lets apply the philosophy I just described to it.

Traditional RE marketing would say publish a couple of ads in a local classified paper using direct response strategies. Why not do the same exact things online? So many people do not use Craigslist to post classified ads to generate leads, huge mistake. I would like to invite you to a special online workshop I will be holding on September 28.

Many of you are already have signed up for this Craigslist workshop I will be holding and if you are not already registered you need to do so now Click Here. My conference room will only hold 250 people so its going to be a very intimate workshop so everyone can get the most out of it. Curious to know what I will be covering in this workshop? Check out the video below for an overview of what I will be covering in the Craigslist workshop. Make sure you register before the room fills up. I already have 75 people that signed up on the early bird list so keep that in mind when you register for this workshop.  Click here to register for the Craiglist workshop.