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Monday, August 22, 2011

3 Craigslist Real Estate lead generation rules everyone should follow


“Rules for Criaglist? WTF they already have rules.” I can hear all of you now. Stop your crying its not what you think. Listen up.
As many of you already know Craigslist has some new rules you have to follow. One huge one is all accounts that are posting in Homes for Sale need to be phone verified. This put a cramp in allot of peoples posting including mine. However like a boss I adapted. Now its your turn.
Craigslist made things hard on a lot of people when they started this damn phone verification process. I had over 20 accounts that turned into garbage over night when those hippies over at Craigslist got a wild hair in their butts and switched things up on all of us.  I’ve never lost to a hippie and I’m not starting now. Check it out.
After experiencing the pain of being taken from posting over 50 ads per day, which by the way was generating on average 10 leads per day, to only be able to post a handful, which only got me like 2 or 3 leads per week, I had to figure this thing out. That’s exactly what I did. I put all of my attention into figuring out how to get around Craigslists new rules especially their phone verification system. This is what I found to work for me.
OK so now that I think about it these rules are more for keeping your accounts phone verified status just that, verified. The biggest challenge I had was once I had a verified account I would do something and it would get unverified for one reason or another. Dealing with the phone verification that craigslist set up was a blessing in disguise. The 3 rules I uncovered not only let me continue to post my ads like I had been, without getting my account reset.
I bet your dying to find out exactly what I found out right? Maybe you have even dealt with the same BS I was dealing with before I discovered these 3 rules I now follow religiously.
Here we go…
Rule #1-Only post to 1 city and 1 category like “Homes For Sale in Your City”. Don’t try to post ads in another city from the same CL account you use for local posting.
Rule #2- Do not post the same ad from different accounts. I’ve been able to post the same ad by switching the headline up however I do not recommend doing this as it’s a huge risk that could shut you down fast.
Rule #3-Last but not least do not break rules 1 or 2.
That’s really it. As long as you are not posting the same ad from the same account multiple times a day or attempting to post ads in multiple cities from the same account you should be good. Another tip you should follow is post your ads according to a schedule you create based on your cities hot times to make sure everything goes smooth for you. Follow these 3 rules and your Craigslist Real Estate lead generation should be a breeze. Until next time. Thanks for reading.
O yea by the way Click Here to get on the early bird list for my Craigslist workshop 

Friday, August 12, 2011

Craigslist Success Fomula

I got another awesome post for you all today. I am sticking with the Craigslist Real Estate lead generation topic as it has proven to be a hot one. Lots of people want to generate leads on Craigslist but don't know where to start.  I pulled this video out of the archives and I think you'll really dig it. I share with you a Craigslist lead generation formula that has taken me over 5 years to put together. This Craigslist lead formula is super easy to understand follow and implement. Sit back relax grab a paper and pen for notes and lets get started. Oh by the way I am going to be doing a craigslist workshop for those of you interested in learning even more about how to generate free Real Estate leads by using Craigslist. Here is the early registration link you can use to sign up for this Craigslist lead generation workshop. Click Here to get on the Early Bird CL workshop list

Monday, August 8, 2011

Top 5 Craigslist Real Estate Lead Generation Tips You Need To Know


Ok so you understand that Craigslist is like one of the best places to get free online Real Estate leads right? I know most of you out there do for a fact based off of the response I got from my last post Craigslist Lead Capture Campaign. Obviously in any undertaking (such as getting a boat load of leads for free from craigslist) you may meet with some opposition along your way. Marketing your Real Estate business on Craiglist is no different. I have compiled the Top 5 Craigslist Real Estate Lead Generation Tips list that will help you avoid some of the common pit falls associated with marketing your RE business on Craigslist. These top 5 things you need to know have come from my 6 years of posting to Craigslist and the thousands of leads I have generated, so make sure you apply what I am going to be sharing with you otherwise it will be useless.
#1-By All Means Necessary DO NOT BLEND IN! This could kill any campaign you start from the very beginning. I mean think about it If you look the same and blend in who will notice you, NO ONE. Use catchy niche drive headlines with all caps or symbols *-_=#{. Also make sure your ads body does not look like everyone else’s ads, so you don’t blend in to the crowd in this way use HTML generators to create your text and use pure graphic ads both with corresponding messages to your headline
#2-Get into their minds-People looking on craigslist for something for sale whether it be a car, house or ipod the y are looking for a deal of some sort. Make sure whatever campaign style you are running it provides value to the craigslist browser. Check zip codes, niche style property, neighborhoods, developments ect for your value niche so you get the most out of your posting.
#3-Consistency is key-Make sure you stay consistent with your efforts for the length of your campaign. This means if you set up a campaign to run for 2 weeks straight then make sure you post according to your set schedule for the next 2 weeks. People need to see your ad a minimum of 3 times before they are compelled enough to take action.  Staying consistent with your message will show people credibility, which is a strong position to hold when posting on craigslist under any category. This will also discourage people from flagging your ads
#4-Track your results-This is really important and I hope all of you reading this already do tracking your efforts. A super easy way is to use trackable links in your Craigslist posts or just ask people when they call you, “where did you hear about me”. By doing this you are able to see what is working for you and what isn’t. Why waste your time doing something that isn’t working, right.
#5-DO NOT OVER DO IT-I know from my own experience that one can get carried away when posting to Criaglist. To avoid this monitor the times of day when you are posting and take notice of how quickly your posts make their way to the bottom or second page. When posting on a routine schedule you want to make sure you do not over do it because you can and will be viewed as a spammer by Craigslist and they could screw things up pretty bad for you. They may ghost your ads so they do not show up in the listings, they can make you have to re –do your phone verification which 9 out of 10 times forces you to use another phone number and last but not least they can shut your whole account down. This is why I do not personally use software to post my ads, I am a scaredy cat.

Tuesday, August 2, 2011

Craigslist lead capture campaign

 How many of you are using Craigslist to get leads? Come on be honest are you using Craigslist? I have used craigslist real estate marketing and lead generation techniques for years. If your not using craigslist to get leads for your business there is something wrong with you, seriously. Why wouldn't you go out and get yourself some free leads. For those of you who believe that craigslist is only for certain types of properties or niche categories you couldn't be more wrong. Lets face it home buyers are starting their search online, this is a proven fact, so why not be in front of them when they start their search. Makes sense right?

Let me ask you something, what is better than free lead? This is a easy one, think about it.... OK your taking to long, Its free leads that convert into sales or closed transactions. The majority of my wife's business, who by the way I handle all of her marketing both on and off line if you already didn't know, has come from FREE online marketing/lead generation methods. When I say free I mean free of monetary value however you still have to put in the ridiculously minimal time to be successful. Think about it would you rather spend a few minutes every couple of hours to place a add or would you rather call 100 people or knock on 100 doors? What do you think would take you longer?

The moral of today's post is "Get your ass on Craigslist and start getting free leads". Below is a video that I made which shows a campaign my wife used. I will be holding a workshop on craigslist either online or off, I haven't made up my mind yet. Regardless of where or how I host the Craigslist Workshop it will be a limited event and I know from past experience this is going to fill up FAST.  Here is the early bird registration link for those of you who would like to be notified of where and when this Craigslist workshop will be Click Here.