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Showing posts with label paul macaluso. Show all posts
Showing posts with label paul macaluso. Show all posts

Monday, February 11, 2013

Craigslist Real Estate Lead Generation Tip-Pattern Interrupts


When you use pattern interrupts in your Craigslist ad headlines they will magnetically pull in leads. Craigslist Real Estate lead generation can be a great tool especially since it’s free to use. I want to show you how to create craigslist headline pattern interrupts that magnetically pull in Real Estate leads. I've created a pre-made list of pattern interrupts you can have & use to start getting more Craigslist Real Estate leads. ClickHere to get the pre-made list of craigslist headline pattern interrupts and the step by step video blueprints showing how to use these Craigslist headline pattern interrupts for your craigslist Real Estate lead generation efforts. Click the link below now to get your pattern interrupts and video blueprints.  http://tinyurl.com/CL-Pattern-Interrupts    

Friday, December 28, 2012

Pissing people off 101



All the great leaders and business people throughout history have said if your not pissing someone off with your efforts your not working hard enough. I know I am paraphrasing a bit but you get the idea right?

Recently I created a 3-step direct mail campaign specifically for a targeted list of potential sellers. These potential sellers all-own in a particular building and bought at a particular time at a particular price point. The building these potential sellers live in has had a bulk sale of developer units take place within the last couple of months.  This bulk sale could potentially effect the owners of units in this building down the road. Hence the 3-step direct mail campaign.

In each letter I breakdown facts about the building and potential risks that can effect owners units down the line. All in all a great mail out since I did get a listing and several leads. Heck the entire campaign had a 7.5% response rate and a 25% conversion rate. Not to shabby.

Well I guess a couple of people did not take to kindly to my letters and contacted the agent who they used to purchase in the building to express a concern of a massive sell off by other owners due to my letter. Really?

So I got a call from an agent who attempted to act as if she was a potential seller of a unit who got 1 of my letters. As the conversation progressed it became clear this woman was not a seller. The conversation got to a point where a question would be asked to me, I attempt to respond then I would get cut off and told why I was wrong. This back an forth did not last very long since I have no tolerance for this type of behavior.
Finally the truth came out. The Agent came clean as to why she was really calling. Supposedly she called to voice a concern for one of her past clients who she helped buy a unit in the building I was mail to carefully selected potential sellers. This person who the agent was calling for felt that my letters would create a massive sell off from unit owners.
The agent contacting me claimed that my letter was “steering” which it absolutely isn’t in a way shape or form. After we discussed the concerns of this agent’s past client I thought this episode would be in my rear view. Yea right?

About a week after I spoke with the first agent I got another call from a different agent I have had a few run inns in the past with. Just to give you the background on this guy, he was caught posting slandering material online about my wife, he was caught stealing my wife’s CL ad headlines and to top it off he attempted to bully my wife over the phone when she confronted him about his actions.
Now that you understand a little bit about how this second agent conducts himself let me proceed with the story.
Apparently this unscrupulous dude had a past client of his who has the same concerns as the first agents past client I mentioned earlier on. Wow what a coincidence. O I forgot to mention both agents work out of the same office.
Anyways, I let this guy say what he had to say then I told him he was basically full of S#*!. I was gentle in my communication and expression of why I felt he was full of big brown S#*! . Of course staying true to his ways he attempted to over talk and bully me over the phone. That’s something I flat out will not deal with or except.  I ended the call and we went our ways.


The point of this whole story is two fold.

Point #1:
Don’t take BS from anyone. If there are people who don’t like what your doing and feel the need to tell you they don’t like it, listen to them and then politely tell them to go pound sand. If people are not trying to bring you down because of  your efforts then you need to work harder. Plan and simple.

Point #2:
I just got to vent. You all reading this have become my therapist. Thanks J

In all seriousness you need to be able to have thick skin in our business because there is always going to be someone who will try to stop you from progressing or get in the way of your future. How you deal with these situations/people will shape and mold you into the business person you are. Don’t be afraid to be different and don’t be afraid of what others will say or do to you when you are different.

Until next time, stay passionate focused and honest, the world is your’s.

Wednesday, November 21, 2012

Craigslist Real Estate Lead Generation-Success story


Imagine for a moment you have been trying to generate real estate leads from craigslist without any success. For some of you this will be easier than others. Now out of pure frustration and a burning desire to get free real estate leads from craigslist you decide to figure out how to break the craigslist real estate lead generation code. So naturally you head over to youtube and start searching.

After a few videos you come across something that blows you away. Its simple, fast and actually makes sense on how it can help you with your craigslist real estate lead generation. So you follow what this video outlines and BAM. Before you now it your getting more leads than you know what to do with. Sounds to good to be true? Well it's 100% true and can happen to you.

Recently a student who has been following my blog and youtube channel sent me a facebook message thanking me for sharing one of my strategies for craigslist real estate lead generation. This student went on to outline for me his success applying what I taught him about craigslist real estate lead generation. Basically he is averaging 100+ leads per month and has a closing ratio of 1 out of 75 leads turns into a closed deal. He is now getting so many craigslist real estate leads he refers them out and take a referral few.

Check out the video above to find out exactly what this student has done and how you can do the same. Make sure you subscribe to my blog or youtube channel to get all the latest and greatest Real Estate lead generation and marketing info I release. Don't for get to share this video and blog post with your friends on facebook and twitter. If you want to let me know what you thought about today's post, have a question about anything that has been shared or just want to let me know about your success applying what you've learned from this blog or my youtube channel make sure to leave a comment below.


Friday, July 6, 2012

Are you a chameleon?


Chameleons are cool little creatures. Even if your not a reptile lover or hate lizards you still have to recognize how awesome Chameleons really are. They continue to adapt to the environment around them. We can all learn a thing or two from the little lizard that’s always changing.

You maybe asking yourself “Has Paul lost his mind? Why the hell is he talking about Chameleons on a marketing blog”? Ill get to that in a moment.

I am a huge advocate in target marketing and a believer in you can’t be everything to everybody. I have built my business and run my life on these principals ever since I became hip on them. You should do the same.

Look we all know the local Real Estate Markets around the country have all experienced a bunch of changes over the last several years. Personally I have seen tons of changes just in the last 7 months. Have you?

For example here in Las Vegas we have seen the active inventory decrease by 60% or more. People who once where raking in the dough with bank owned home sales just 2 years ago have just about gone out of business. People who helped investors at the trustee auctions are in the same boat as the REO agents.

Due to the Real Estate markets being so prone to fluctuation over the years many Agents and brokers don’t know what to do anymore. As always I am here to help.

You see we all need to take a lesson from the little chameleon that is constantly able to adapt to his environment. Each time he adapts he is able to continue to eat and protect himself despite his surroundings.

Even if you are using target marketing in your Real Estate business you can still be affected by change that you are not prepared for. For example your once profitable target market may no longer be a viable source for your business. This doesn’t mean you have to disregard the target marketing principals you have learned to use it just simply means you need to adapt and become like the chameleon who changes with the environment.

Direct response marketing in conjunction with a good target market to go after will always be a sure fire way to produce results for your Real Estate business no matter what the markets are doing.

Here are the Top 3 ways to always make sure you are in your chameleon money getting mode no matter what environment you are in.

  1. Monitor your target markets activity-Be on the look out for changes in their buying patterns and available inventory this will help you know what is happening and how to adapt your efforts accordingly.
  2. Reposition what you offer-Can you continue to serve the target market you are already serving in new ways that they will see as valuable. For example lets say you once where serving the REO cash buyer niche and now since there are hardly any REO’s available can you find viable properties these cash buyers are interested in that aren’t REO’s, perhaps FSBO, Short Sale or recent Flips.
  3. Be an opportunity finder-Don’t seek new opportunities become an opportunity finder which means by keeping your finger on the pulse of the market and it’s direction you will be able to easily identify new trends or target markets to serve before others even recognize them.


By following the top 3 chameleon money getting tips above you should be able to continue to thrive when others are closing up shop and looking for other businesses to get into. Don’t fall victim to any circumstances just adapt like the chameleon does. This is all for now so until next time take care stay sharp.

If you haven’t already subscribed to my blog make sure you do before leaving today so you can get all of the latest information I post. Be sure to leave me a comment as well letting me know what you thought about today’s post. For those of you who want to be really cool you will click the like button below and share this with your friends on facebook, twitter and google +

Wednesday, May 2, 2012

Banana's & QR codes-Old vs New pt2

OK so the last time I wrote a post about Old vs New it turned out to be a very popular topic of interest with all of you so I decided to hit you with part 2 of the Old vs New today.

All of you know that the internet and how we market our RE businesses on it is changing every day it seems like. With all of the new shinny objects coming out and latest greatest concepts who knows what really works right?

Keeping the same tone as my last old vs new post lets take a look at mobile marketing shall we. Although mobile marketing is something that is fairly new you can combine older techniques/strategies with new technologies, ie- mobile marketing.

For example stickers placed on merchandise or products to keep brand congruence or continue a marketing message is nothing new. In fact it is one of the oldest ways to keep your message in front of people when they are looking at your products, merchandise or service info. Stickers have been used in all types of ways on all types of stuff.

Included in  today's post is a picture of Old vs New showing you how far stickers have come. Basically I was eating a banana the other day and I noticed a sticker on it and was amazed to see it was a QR code. For those of you not sure what a QR code is it's basically looks similar to a bar code that people can scan with their smart phones to get more info about something upon scanning it. QR stands for quick response.

There are al kinds of cool things you can do with QR codes however I am not going to get into detail about that in this post. If you want me to discuss more in depth how to use QR codes and the many benefits associated with them please leave me a comment below this post.

Thanks again for stopping by today to check out the Old vs New pt 2 post and make sure you share this post with your friends on facebook and twitter.

Thursday, April 19, 2012

Google Glass-Revolutionairy or Tech Overload

Check out this cool video I found on youtube showing off the newest gadget from Google. Let me know what you think, is it revolutionary or tech overload? In my opinion it is way to much tech for me however I can see Apple being concerned. What do you think?

Monday, April 16, 2012

Tony Robbins On Fixing The Economy

I found this video on youtube and thought that it was worth sharing. Let me know what you think about htis video by leaving a comment. If you wanna be really cool you can click the share button and pass this video on.

Wednesday, January 18, 2012

Traditional email opt in lists are dead


That’s a strong statement but its true. Lots of people are under the false belief that if they get a large list of email addresses from prospects they will have a win fall of money. Nothing is further from the truth.

Over the years the internet has grown substantially and with growth comes change. In the hay day of the net a person could slap up a squeeze page, pay a few bucks and bam you got a steady flow of leads coming in. Of course over the years the scenario I just described has become less and less effective for a combination of reasons. I would like to share a few reasons why I believe traditional email opt in lists are dead.


  1. Email addresses are not the only notification/communication outlet online anymore
  2. Consumers are hip to the opt in bribe funnel model
  3. Emails effectiveness has decreased each year for the last 6 years
  4. People don’t value their email addresses like they once did
  5. Social media has taken over as the new email
  6. Content alert services are gaining popularity-google alerts ect


So there you have it. 6 true to life reasons why traditional email opt in lists are dying fast. Some people reading this may want to debate what has been said and others will truly understand the underlining message of today’s post. The way you perceive this information will shape your businesses future and change the way you look at the internet forever.

I am thinking about doing a private webinar explaining more in detail exactly what I  I am writing about today however I am in limbo as to whether or not I should do it. The main reason I am not sure whether or not I should do this webinar is it’s on the advanced side of things. So if you want me to do a webinar in the next 30 days about why traditional opt in email lists are dead then leave a comment below. Thanks for stopping by and checking out today’s post and be sure to subscribe to this blog before you leave.

Friday, December 2, 2011

The sky is falling, oh wait that's just Apple

Everyone knows how big Apple computers has become since its almost collapse not so long ago, right? Well if you didn't just know that Apple is huge and a matter of fact their pockets are huge as well., like 60 billion dollars huge. Anyway I have always believed that Google is a much better company even though allot of you out there may disagree. To each his own.
Ok so I am almost certain all of you reading right now have heard about or even seen or shopped at an Apple store. Well good ol Google decided to tap into the retail market that Apple has been hogging. Recently Google introduced what they call "Android Land" which is a retail shop dedicated to nothing but Android products. Below you can find a video of the actual Android Land store.
Here are my final thoughts; I am predicting in 5 years or less Google and specifically the Android brand will be the dominating company in the wireless device world and cell phones as we know them will be obsolete. I believe that Google's rapid expansion into the wireless device world and mobile operating system market is a clear indicator in regards to the future of the company and its direction. I know I look forward to the day that I can buy a Google cell phone on Google wireless service. It may not be too far off. Thanks for stopping by and make sure you subscribe to this blog before leaving and also don't forget to comment on today's post letting me know what you thought.

Tuesday, November 29, 2011

Craigslist Real Estate lead generation updates

Welcome back everyone. Hope all of your holidays went well and you enjoyed yourselves. I had lots of fun with my family and loved ones but now its time to get back to the grind. I have included a video player that contains all of the latest Craigslist  lead generation videos I produced over the last month so you can catch up on what I have covered.
Behind the scenes I am working on putting together a special workshop that is like something you have never experienced.  I have not decided whether I will hold this workshop  live or online, let me know what you would rather have me do by leaving a comment below. The content I will cover in the workshop is a combination of new and previously covered information, you wont want to miss it. Here is a link to the early bird list you will want to get on because as always I will only be allowing a limited amount of people into the workshop. Early Bird List
Watch the videos in today’s post to catch up and make sure you let me know what you would prefer I do in regards to the workshop I am working on. Also before you leave make sure you subscribe to my blog to stay up to date with the latest RE marketing information.


Tuesday, November 1, 2011

Craigslist Real Estate lead generation secrets revealed-pt 2 Crafting the perfect Craigslist lead getting headline

In today’s follow up video Craigslist Real Estate Lead Generation Secrets Revealed pt 2 I will break down headlines and how to write them. Headlines in your Craigslist Ad is a crucial part that can either make or break your Real Estate lead generation on craigslist. Think about it, if your headline doesn’t get clicked then no one sees your ad there for no one will visit your website and you won’t get any leads. Simple stuff right? Watch this video to learn exactly how you need to be writing your Craigslist Real Estate ads in order to generate curiosity and interest. Don’t forget to share this video with your friends on facebook, twitter and google +. Make sure you subscribe to my channel before you leave and thanks for watching.

Wednesday, October 19, 2011

Craigslist Real Estate lead generation secrets revealed-pt 1 How to make a clickable image ad

In this video I walk you through how to create a clickable image ad. This is a awesome way tool for you to use when generating real estate leads through craigslist. Not many people know about this so please keep it between us. Make sure your subscribe to my channel or blog to continue to get free craigslist real estate lead generation tips and other cool real estate marketing stuff. Be sure to leave your comments and rate this video so I know whether or not you liked it. Thanks for watching and be on the lookout for more cool videos coming your way soon.

Sunday, October 16, 2011

The results are in

Over the last couple of weeks I have not shot a video to post on this blog. Forgive me I have been working behind the scenes on allot of cool new stuff that I am getting ready to show everyone. Many of you have helped me out big time by participating in the survey that I posted on this blog or sent you an email about, thanks a hole bunch you all have been awesome. Today's video I share with you some stuff I have been working on and also the results from that survey. The results of the survey are going to dictate what I will be teaching since it's exactly what you want based off of the survey results. Let me know what you thing about today's video by leaving me a comment below or by rating this post.

Friday, August 12, 2011

Craigslist Success Fomula

I got another awesome post for you all today. I am sticking with the Craigslist Real Estate lead generation topic as it has proven to be a hot one. Lots of people want to generate leads on Craigslist but don't know where to start.  I pulled this video out of the archives and I think you'll really dig it. I share with you a Craigslist lead generation formula that has taken me over 5 years to put together. This Craigslist lead formula is super easy to understand follow and implement. Sit back relax grab a paper and pen for notes and lets get started. Oh by the way I am going to be doing a craigslist workshop for those of you interested in learning even more about how to generate free Real Estate leads by using Craigslist. Here is the early registration link you can use to sign up for this Craigslist lead generation workshop. Click Here to get on the Early Bird CL workshop list