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Monday, February 11, 2013

Craigslist Real Estate Lead Generation Tip-Pattern Interrupts


When you use pattern interrupts in your Craigslist ad headlines they will magnetically pull in leads. Craigslist Real Estate lead generation can be a great tool especially since it’s free to use. I want to show you how to create craigslist headline pattern interrupts that magnetically pull in Real Estate leads. I've created a pre-made list of pattern interrupts you can have & use to start getting more Craigslist Real Estate leads. ClickHere to get the pre-made list of craigslist headline pattern interrupts and the step by step video blueprints showing how to use these Craigslist headline pattern interrupts for your craigslist Real Estate lead generation efforts. Click the link below now to get your pattern interrupts and video blueprints.  http://tinyurl.com/CL-Pattern-Interrupts    

Friday, December 28, 2012

Pissing people off 101



All the great leaders and business people throughout history have said if your not pissing someone off with your efforts your not working hard enough. I know I am paraphrasing a bit but you get the idea right?

Recently I created a 3-step direct mail campaign specifically for a targeted list of potential sellers. These potential sellers all-own in a particular building and bought at a particular time at a particular price point. The building these potential sellers live in has had a bulk sale of developer units take place within the last couple of months.  This bulk sale could potentially effect the owners of units in this building down the road. Hence the 3-step direct mail campaign.

In each letter I breakdown facts about the building and potential risks that can effect owners units down the line. All in all a great mail out since I did get a listing and several leads. Heck the entire campaign had a 7.5% response rate and a 25% conversion rate. Not to shabby.

Well I guess a couple of people did not take to kindly to my letters and contacted the agent who they used to purchase in the building to express a concern of a massive sell off by other owners due to my letter. Really?

So I got a call from an agent who attempted to act as if she was a potential seller of a unit who got 1 of my letters. As the conversation progressed it became clear this woman was not a seller. The conversation got to a point where a question would be asked to me, I attempt to respond then I would get cut off and told why I was wrong. This back an forth did not last very long since I have no tolerance for this type of behavior.
Finally the truth came out. The Agent came clean as to why she was really calling. Supposedly she called to voice a concern for one of her past clients who she helped buy a unit in the building I was mail to carefully selected potential sellers. This person who the agent was calling for felt that my letters would create a massive sell off from unit owners.
The agent contacting me claimed that my letter was “steering” which it absolutely isn’t in a way shape or form. After we discussed the concerns of this agent’s past client I thought this episode would be in my rear view. Yea right?

About a week after I spoke with the first agent I got another call from a different agent I have had a few run inns in the past with. Just to give you the background on this guy, he was caught posting slandering material online about my wife, he was caught stealing my wife’s CL ad headlines and to top it off he attempted to bully my wife over the phone when she confronted him about his actions.
Now that you understand a little bit about how this second agent conducts himself let me proceed with the story.
Apparently this unscrupulous dude had a past client of his who has the same concerns as the first agents past client I mentioned earlier on. Wow what a coincidence. O I forgot to mention both agents work out of the same office.
Anyways, I let this guy say what he had to say then I told him he was basically full of S#*!. I was gentle in my communication and expression of why I felt he was full of big brown S#*! . Of course staying true to his ways he attempted to over talk and bully me over the phone. That’s something I flat out will not deal with or except.  I ended the call and we went our ways.


The point of this whole story is two fold.

Point #1:
Don’t take BS from anyone. If there are people who don’t like what your doing and feel the need to tell you they don’t like it, listen to them and then politely tell them to go pound sand. If people are not trying to bring you down because of  your efforts then you need to work harder. Plan and simple.

Point #2:
I just got to vent. You all reading this have become my therapist. Thanks J

In all seriousness you need to be able to have thick skin in our business because there is always going to be someone who will try to stop you from progressing or get in the way of your future. How you deal with these situations/people will shape and mold you into the business person you are. Don’t be afraid to be different and don’t be afraid of what others will say or do to you when you are different.

Until next time, stay passionate focused and honest, the world is your’s.

Wednesday, November 21, 2012

Craigslist Real Estate Lead Generation-Success story


Imagine for a moment you have been trying to generate real estate leads from craigslist without any success. For some of you this will be easier than others. Now out of pure frustration and a burning desire to get free real estate leads from craigslist you decide to figure out how to break the craigslist real estate lead generation code. So naturally you head over to youtube and start searching.

After a few videos you come across something that blows you away. Its simple, fast and actually makes sense on how it can help you with your craigslist real estate lead generation. So you follow what this video outlines and BAM. Before you now it your getting more leads than you know what to do with. Sounds to good to be true? Well it's 100% true and can happen to you.

Recently a student who has been following my blog and youtube channel sent me a facebook message thanking me for sharing one of my strategies for craigslist real estate lead generation. This student went on to outline for me his success applying what I taught him about craigslist real estate lead generation. Basically he is averaging 100+ leads per month and has a closing ratio of 1 out of 75 leads turns into a closed deal. He is now getting so many craigslist real estate leads he refers them out and take a referral few.

Check out the video above to find out exactly what this student has done and how you can do the same. Make sure you subscribe to my blog or youtube channel to get all the latest and greatest Real Estate lead generation and marketing info I release. Don't for get to share this video and blog post with your friends on facebook and twitter. If you want to let me know what you thought about today's post, have a question about anything that has been shared or just want to let me know about your success applying what you've learned from this blog or my youtube channel make sure to leave a comment below.


Monday, September 24, 2012

Craigslist Real Estate Lead Generation Reality Check


Ok I am not going to talk about some theory or guesswork just cold hard facts. When you are marketing your Real Estate business on Craigslist you should be focused on 1 thing and 1 thing only, LEAD GENERATION. That’s it.

I don’t give a damn what some GURU said or how his “student” made a ton of money by posting an ad on Craigslist and getting a deal put together within that same week. The fact is even if get a deal put together with a Craigslist lead fast they are far and few in between. And that’s the truth.

Just like an open house or initial showing of a property to a prospect chances of them buying that property are slim. It takes multiple showings, strategic follow ups and killer sales techniques to get the deals done. Having a well oiled lead gen funnel, killer follow up campaign and a golden tongue will give you the results you are seeking. That’s the reality of things.

So many agents want to post 1 ad on Craigslist 1 time, sit by the phone with their fingers crossed and wait for the money to start rolling in without even considering any other factors that are relevant to getting deals done via Craigslist leads or any other leads for that matter. For those of you who this sounds all to familiar too I suggest you WAKE UP and come back to reality.

Having the right road map, using the correct tools, setting up systems and staying focused & consistent is the only sure fire way I know of to get tons of FREE leads that will convert into closed deals from Craigslist.

Its not hard, its not time consuming and its not expensive to do. All it takes the for someone to sit you down and show you how to do it, what you need to do it and support you along the way when you have questions.

I am considering holding a special online workshop in the next couple of weeks where I will share with you all I know about how to get quality leads for free from Craigslist, what tools to use in your Craigslist lead gen , how to implement simple systems for Craigslist lead gen and follow up and what you need to do to convert those leads into cold hard commission checks.
Let me know what you thought about today’s post and whether or not you would be interested in attending the special online workshop about Craigslist lead getting below.

Sunday, August 12, 2012

Real Estate Video Marketing exposed

Today's video is a case study I did showing all of you how truly powerful Real Estate video Marketing can actually be. Real Estate video marketing is something all agents need to be paying attention to. Real Estate video marketing is one of the most powerful ways you can generate free real estate leads online. Set up a Real Estate video marketing campaign once and have it work over and over again for you. Learn how to get 1st page Google results for your real estate video's and pull in tons of free traffic and leads. Make sure you head over and grab your copy of the limited time only report I wrote by clicking on the banner above this post.

Friday, July 6, 2012

Are you a chameleon?


Chameleons are cool little creatures. Even if your not a reptile lover or hate lizards you still have to recognize how awesome Chameleons really are. They continue to adapt to the environment around them. We can all learn a thing or two from the little lizard that’s always changing.

You maybe asking yourself “Has Paul lost his mind? Why the hell is he talking about Chameleons on a marketing blog”? Ill get to that in a moment.

I am a huge advocate in target marketing and a believer in you can’t be everything to everybody. I have built my business and run my life on these principals ever since I became hip on them. You should do the same.

Look we all know the local Real Estate Markets around the country have all experienced a bunch of changes over the last several years. Personally I have seen tons of changes just in the last 7 months. Have you?

For example here in Las Vegas we have seen the active inventory decrease by 60% or more. People who once where raking in the dough with bank owned home sales just 2 years ago have just about gone out of business. People who helped investors at the trustee auctions are in the same boat as the REO agents.

Due to the Real Estate markets being so prone to fluctuation over the years many Agents and brokers don’t know what to do anymore. As always I am here to help.

You see we all need to take a lesson from the little chameleon that is constantly able to adapt to his environment. Each time he adapts he is able to continue to eat and protect himself despite his surroundings.

Even if you are using target marketing in your Real Estate business you can still be affected by change that you are not prepared for. For example your once profitable target market may no longer be a viable source for your business. This doesn’t mean you have to disregard the target marketing principals you have learned to use it just simply means you need to adapt and become like the chameleon who changes with the environment.

Direct response marketing in conjunction with a good target market to go after will always be a sure fire way to produce results for your Real Estate business no matter what the markets are doing.

Here are the Top 3 ways to always make sure you are in your chameleon money getting mode no matter what environment you are in.

  1. Monitor your target markets activity-Be on the look out for changes in their buying patterns and available inventory this will help you know what is happening and how to adapt your efforts accordingly.
  2. Reposition what you offer-Can you continue to serve the target market you are already serving in new ways that they will see as valuable. For example lets say you once where serving the REO cash buyer niche and now since there are hardly any REO’s available can you find viable properties these cash buyers are interested in that aren’t REO’s, perhaps FSBO, Short Sale or recent Flips.
  3. Be an opportunity finder-Don’t seek new opportunities become an opportunity finder which means by keeping your finger on the pulse of the market and it’s direction you will be able to easily identify new trends or target markets to serve before others even recognize them.


By following the top 3 chameleon money getting tips above you should be able to continue to thrive when others are closing up shop and looking for other businesses to get into. Don’t fall victim to any circumstances just adapt like the chameleon does. This is all for now so until next time take care stay sharp.

If you haven’t already subscribed to my blog make sure you do before leaving today so you can get all of the latest information I post. Be sure to leave me a comment as well letting me know what you thought about today’s post. For those of you who want to be really cool you will click the like button below and share this with your friends on facebook, twitter and google +

Tuesday, June 5, 2012

Simple Craigslist Real Estate lead generation 7 step formula

I would like to share with you an easy Craigslist Real Estate lead generation formula you can use to start getting targeted craigslist real estate leads you can convert into closed transactions fast. This 7 step craigslist real estate lead generation formula is the easiest way in my opinion for Real Estate professional to start getting leads from craigslist. I break down this 7 step formula along with showing you some ads that I created for a client of mine who uses this formula to generate target real estate leads from craigslist. My client has used this same formula to sell millions of dollars worth of Real Estate while generating tons of leads in the process. I know for a fact this simple strategy works like a charm and will help you generate targeted leads from Craigslist with ease. Follow the formual and you are sure to get quality leads from Craigslist, screw this formula up or miss one of the 7 steps and you wont get anything other than a hard time. Leave me a comment and let me know what you thought about this 7 step craigslist real estate lead generating formula before you leave and if you want to be really cool share this post with your friends on facebook by liking it below. 

Thursday, May 31, 2012

Local business email marketing success-$7K in 48 hours


I just got the results back from a private consulting client of mine who I wrote a direct response email campaign for which brought in a little over $7000 in just 48 hours. Now this is not one of my Real Estate clients is a brick and mortar local business who was quite frankly terrified to use direct response marketing especially email marketing. After some long intense debates I was able to convince my client that sending out a 3prt direct response email series to his data base of past clients was not only going to work it would rock he gave in. So I wrote up the emails and he sent the 1st one out about a week ago and resulted in his company booking a little over $7000 worth of business in just 48 hours. Check out today's video and leave me a comment letting me know what you thought.

Tuesday, May 22, 2012

Mobile Email Facts-Video Follow up to-Email Marketing is DEAD...or is it?




Today's video is a follow up to a blog post I wrote last week about email marketing and how some people think it is dead. Whether your marketing your real estate business or any other business for that matter mobile marketing needs to be in your marketing mix for sure. Real Estate mobile marketing is a fine art especially in today's market so pay close attention to the facts I lay out in this video so you can see the huge impact mobile real estate marketing can play in your business. Don't forget to subscribe to my channel or blog and be cool and like this video please :)

Tuesday, May 15, 2012

Email Marketing is DEAD…or is it?


Over the course of the internets life email has played a huge role in the way we communicate with on another. However now that we have things like twitter, facebook and other social outlets email has seemed to have moved to the back of the line. Or has it.
Right now the internet is a teenager and is experimenting with all kinds of strange things, perhaps you can relateJ. From social media to mobile connections the internet is trying it all.

Now that there is more than 1 way to communicate over the web email is losing its traction or is it. I guess it’s all about how you look at it, is the glass half full or half empty. I am the type who says the glass is half full and I hope you are the same way.

With the massive wave of smart phone usage among prospects it has become super easy to get right into their pockets. No I don’t mean it in a negative shady way. What I am talking about is through their cell phones. Hear me out on this one.

You see although email usage is dwindling online it is on the rise for mobile phones and devices. This new way to check emails is being over looked by tons of people who will eventually begin to realize they have to get into this stuff before they miss out. Lucky for you I am putting you onto this early. You can thank me later.

You see mobile phones are extremely easy to use when it comes to reading or sending emails and this is a huge opportunity. You can now get into peoples closely guarded pockets with out shaking them down or strong-arming them. Unless your into that kind of stuff.

Like I mentioned above I am not the only one who knows about emails and the lack of attention they have been getting through your desktop connection. All of your competitors, if they are sharp, have seen this as well. However you have a hidden weapon, Me J

I am throwing the idea around of putting together a special training for my readers who want to learn more about the power of mobile email marketing. Let me know what you think about this by leaving a comment below and stay tuned for more info about this special training. Don’t forget to share today’s post with your friends on facebook also and make sure if have not yet subscribed to this blog you do so before you leave. Thanks for reading and until next time travel light J

Wednesday, May 2, 2012

Banana's & QR codes-Old vs New pt2

OK so the last time I wrote a post about Old vs New it turned out to be a very popular topic of interest with all of you so I decided to hit you with part 2 of the Old vs New today.

All of you know that the internet and how we market our RE businesses on it is changing every day it seems like. With all of the new shinny objects coming out and latest greatest concepts who knows what really works right?

Keeping the same tone as my last old vs new post lets take a look at mobile marketing shall we. Although mobile marketing is something that is fairly new you can combine older techniques/strategies with new technologies, ie- mobile marketing.

For example stickers placed on merchandise or products to keep brand congruence or continue a marketing message is nothing new. In fact it is one of the oldest ways to keep your message in front of people when they are looking at your products, merchandise or service info. Stickers have been used in all types of ways on all types of stuff.

Included in  today's post is a picture of Old vs New showing you how far stickers have come. Basically I was eating a banana the other day and I noticed a sticker on it and was amazed to see it was a QR code. For those of you not sure what a QR code is it's basically looks similar to a bar code that people can scan with their smart phones to get more info about something upon scanning it. QR stands for quick response.

There are al kinds of cool things you can do with QR codes however I am not going to get into detail about that in this post. If you want me to discuss more in depth how to use QR codes and the many benefits associated with them please leave me a comment below this post.

Thanks again for stopping by today to check out the Old vs New pt 2 post and make sure you share this post with your friends on facebook and twitter.

Thursday, April 19, 2012

Google Glass-Revolutionairy or Tech Overload

Check out this cool video I found on youtube showing off the newest gadget from Google. Let me know what you think, is it revolutionary or tech overload? In my opinion it is way to much tech for me however I can see Apple being concerned. What do you think?

Monday, April 16, 2012

Tony Robbins On Fixing The Economy

I found this video on youtube and thought that it was worth sharing. Let me know what you think about htis video by leaving a comment. If you wanna be really cool you can click the share button and pass this video on.

Thursday, February 2, 2012

Real Estate Lead Generation with Bandit Signs

Bandit signs, you either love them or hate them. I happen to love these inexpensive super affective lead generation tools. There is a lot you can do with Bandit signs and the sky is the limit. In this particular Bandit sign campaign we are targeting sellers in order to get listings. We are going to be putting out the signs this weekend and I will keep all of you posted on the results. In the mean time if you have used bandit signs in your business or you have a cool store about bandit signs leave a comment below today's post and share your experience with me.

Wednesday, January 18, 2012

Traditional email opt in lists are dead


That’s a strong statement but its true. Lots of people are under the false belief that if they get a large list of email addresses from prospects they will have a win fall of money. Nothing is further from the truth.

Over the years the internet has grown substantially and with growth comes change. In the hay day of the net a person could slap up a squeeze page, pay a few bucks and bam you got a steady flow of leads coming in. Of course over the years the scenario I just described has become less and less effective for a combination of reasons. I would like to share a few reasons why I believe traditional email opt in lists are dead.


  1. Email addresses are not the only notification/communication outlet online anymore
  2. Consumers are hip to the opt in bribe funnel model
  3. Emails effectiveness has decreased each year for the last 6 years
  4. People don’t value their email addresses like they once did
  5. Social media has taken over as the new email
  6. Content alert services are gaining popularity-google alerts ect


So there you have it. 6 true to life reasons why traditional email opt in lists are dying fast. Some people reading this may want to debate what has been said and others will truly understand the underlining message of today’s post. The way you perceive this information will shape your businesses future and change the way you look at the internet forever.

I am thinking about doing a private webinar explaining more in detail exactly what I  I am writing about today however I am in limbo as to whether or not I should do it. The main reason I am not sure whether or not I should do this webinar is it’s on the advanced side of things. So if you want me to do a webinar in the next 30 days about why traditional opt in email lists are dead then leave a comment below. Thanks for stopping by and checking out today’s post and be sure to subscribe to this blog before you leave.

Friday, December 2, 2011

The sky is falling, oh wait that's just Apple

Everyone knows how big Apple computers has become since its almost collapse not so long ago, right? Well if you didn't just know that Apple is huge and a matter of fact their pockets are huge as well., like 60 billion dollars huge. Anyway I have always believed that Google is a much better company even though allot of you out there may disagree. To each his own.
Ok so I am almost certain all of you reading right now have heard about or even seen or shopped at an Apple store. Well good ol Google decided to tap into the retail market that Apple has been hogging. Recently Google introduced what they call "Android Land" which is a retail shop dedicated to nothing but Android products. Below you can find a video of the actual Android Land store.
Here are my final thoughts; I am predicting in 5 years or less Google and specifically the Android brand will be the dominating company in the wireless device world and cell phones as we know them will be obsolete. I believe that Google's rapid expansion into the wireless device world and mobile operating system market is a clear indicator in regards to the future of the company and its direction. I know I look forward to the day that I can buy a Google cell phone on Google wireless service. It may not be too far off. Thanks for stopping by and make sure you subscribe to this blog before leaving and also don't forget to comment on today's post letting me know what you thought.